SV Signs had a limited digital presence, relying primarily on its website for customer acquisition.

To expand reach and engagement, I established and managed the brand’s presence on Instagram and Pinterest, turning social media into a powerful discovery and conversion tool. By analyzing customer interactions, it became clear that potential buyers weren’t just looking for signage—they sought inspiration, real-world applications, and proof of quality.

Social media content was designed to bridge that gap, showcasing signage in action with compelling visuals, clear messaging, and strategic hashtags. This approach transformed passive browsing into real engagement, driving traffic to the website and strengthening brand trust in a competitive market.

Understanding SV Signs’ Customers & UX Challenges

SV Signs' target customers include real estate agencies, small business owners, retail managers, and corporate marketing teams. These professionals rely heavily on digital tools and expect efficient online platforms for their signage needs. My research revealed that they would quickly dismiss a signage provider based solely on the ease of use of its website and mobile app.

The outdated design of SV Signs' previous website was causing significant issues. Potential customers were abandoning their purchases due to poor mobile responsiveness and confusing navigation. This resulted in lost revenue for SV Signs and frustration for professionals seeking effective signage solutions.

I also discovered that many traditional signage industry terms were confusing to these users. They prioritize quick ordering processes and clear, visually-driven product information. The challenge was to create a user-friendly digital experience that would streamline the signage procurement process for these time-conscious, growth-driven businesses.

The Challenge: 50% Traffic and Order Growth in Just 3 Weeks

I kicked off the project with rapid user research to identify key pain points in SV Signs' existing website. Through focused interviews and usability testing, I uncovered major navigation issues, particularly for mobile users. The lack of a mobile-friendly platform created barriers for business professionals trying to order signage quickly.

Collaborating closely with the web developer, we designed a fully responsive website, ensuring seamless navigation across all devices. To simplify product discovery, we developed a flexible, user-centric categorization system that made browsing more intuitive.

Week One:

Week Two:

Week Three:

In the final phase, we optimized the checkout process with a streamlined three-step cart system, reducing friction and improving conversions. Additionally, we refined product descriptions to better resonate with business professionals and real estate agents, making purchasing decisions faster and easier.

Three-step checkout and intuitive product categories create a seamless user experience.

Results & Impact

SV Signs' presence on Instagram and Pinterest was strategically developed, using engaging visual content to showcase signage solutions and drive traffic to the website. Extensive testing ensured a seamless experience across all devices, making it easier for customers to browse and place orders.

By the end of the project, the website was fully mobile-responsive, the user experience was significantly improved, and social media became a key driver of visibility and engagement. A combination of strategic design updates and digital marketing efforts led to a 67.62% increase in website traffic and a major boost in customer orders within just three weeks.

✅ 67.62% increase in website traffic
✅ Conversion rates improved from 15% to 40%
✅ Streamlined ordering process
✅ Enhanced brand visibility through social media

Key Achievements:

Website Conversion Rate Improvement

The website redesign led to a 25% increase in conversion rates, enhancing user experience and engagement.

Before Redesign (15% Conversion Rate)

• Low engagement and poor navigation.

• Ineffective product organization and unclear CTAs

After Redesign (40% Conversion Rate)

• Feb 2025: 30% (2x increase).

• Mar 2025: 35% (cumulative growth).

• Apr 2025: 40% (final improvement).

"Since the redesign, we’ve seen a significant increase in sales and a transformation that has given us a unique competitive advantage".

Nasi Dhimogjika

Co-Founder of SV Signs