Colborne Collective entered Niagara’s property management space with a vision to stand apart from competitors that often felt too corporate or outdated.The challenge was to create a brand and website that balanced professionalism with a more human, community-focused touch — something modern, minimal, and trustworthy.

Starting with raw service descriptions, I developed the complete brand identity — from logo and color system to content structure and visual style — and translated it into responsive Figma prototypes.

The key was to create a brand that communicated transparency and trust, with a clear sense of place.

The vision for the brand was a minimal, modern design, but property management is ultimately a people-centered business. The website needed to look professional without feeling cold or distant.

The goal was to balance a minimal aesthetic with a human, local touch.To achieve this, I combined a clean layout and generous white space with authentic Niagara photography and team profiles. The result was a design that reflected professionalism while staying approachable and community-focused.

The one-page design comes together with a blog section that adds depth to the experience. It gives the brand a voice — sharing updates, market insights, and practical advice that extend beyond static service descriptions. This not only reinforces Colborne Collective’s expertise but also keeps the site dynamic and discoverable over time.

In the end, the project delivered more than a website - it established a brand identity and digital presence built on trust, clarity and local character.